Tuesday, July 07, 2009

Jackson memorial - where to watch + can the web handle it?

The web’s response to the passing of music legend Michael Jackson has been staggering.

Social media was pounded with tributes last Thursday after the news broke, but today could be a huge test for the entire infrastructure of the web, when the memorial for Michael Jackson takes place.

The tribute and remembrance of the late King of Pop occurs today (July 7th) at 10:00 AM PT 18:00 BST at the Staples Center in Los Angeles. Beyond the 17,500 tickets that have been given away to fans and the millions more that are set to converge on downtown L.A., the memorial will be live streamed free via the web and media outlets across the world.

This event will almost certainly shatter records for the biggest single live stream ever, and could be one of the biggest worldwide media events in history. Will the web be able to handle it?

If you remember back in January, there was another historic event that blew us away: the Obama inauguration. Here are some of the staggering numbers from CNN and Facebook.

- 200,000+ status updates through the Facebook integration on CNN.com
- 3,000 people commented on the Facebook CNN feed per minute
- CNN served 13.9 million live video streams globally in about 6 hours
- Don’t forget about the millions of other live streams and TV viewers that watched worldwide.

Now, throw all those numbers out the window, because Michael Jackson’s memorial is almost certain to utterly overshadow Obama. Not even Obama consumed 30% of Twitter and set traffic records at Yahoo.

With the world mourning and a specific time and place set for the memorial, we may very well see the entire web converge on this one event. There will likely be thousands of streams worldwide via platforms such as Justin.tv and Ustream (the latter of which has a deal with CBS to stream events like this one). It’s also certain that Twitter, Facebook, and the social web will be booming with commentary on the event.

How many people will watch Jackson’s memorial? Can the web’s biggest players handle the massive traffic that will ensue? Will there be enough bandwidth? Could this event be the single media event in history? The answers to these questions will not only be a testament to Jackson’s impact on the world, but may very well set records that will last in history.

Perhaps most of all, the web will allow people to come together to celebrate Jackson’s life, no matter who they are or where they live.

(Source: Mashable)

To follow my latest updates on the Michael Jackson Memorial directly from the CNN news room click here

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